# How to Optimize my Shop for SEO?
When you optimize your online store for SEO, it helps search engines understand what your shop is all about. This way, you can pull in more traffic to your online store from search engines like Google, Yahoo, and Bing. Windo allows you to add a Meta title, Meta description, and even Keywords to your online store. Here is how to do it.
### How to add SEO to your online store?
* Go to Settings and scroll down to Customers & Marketing.
* Alternatively, you can search for it in the Settings search field.
* In the SEO settings, you can add the following details:
* Meta Title: The meta title specifies the main webpage title. Include your keyword at the beginning of the title and end it with your website name for branding purposes. (Write your titles for humans, not just search engines)
* * Meta Description: A meta description is a brief summary of a webpage's content that appears in search engine results below the page title and URL.
* * Keywords: Keywords are the words and phrases used in search engines to find what customers are looking for. Add customer-oriented keywords to improve search results.
* Once everything is added, click the ‘Save’ button to save the details.
And it’s done! Now your store will be SEO-optimized.
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